I was asked to give a talk at the TelecomHUB executive mixer at TeqCorner in McLean, Virginia. I used live links to guide the discussion as opposed to anything scripted. Enjoy.
- This is true if you fail to anticipate big changes. (all the time)
- Ten years ago I gave a talk to Telecom executives in Los Angeles about how kids in Japan were using their phones for texting and sending images. The overwhelming question I got was “why would I send a message when I can simply call somebody?”.
- In 2001 Jeremy Bruestle broke WEP which he claimed was easy and decided to publicly announce his findings as “the right thing to do”. Many saw this as exactly the opposite not understanding that knowing about the vulnerability was much more important than trying to hide it.
- Today millions of toddlers are using the latest devices catching the industry off guard.
- And Teens are using their iPod Touch as a free phone using wifi.
- Musicians like Corey Smith have a great life without the RIAA.
- And he can thank Shawn Fanning, founder of Napster.
- While the RIAA still sues citizens, 44,000 to date.
- George Hotz has had a different experience disrupting Apple and AT&T.
- And a new relationship is emerging. One of trust, transparency and authentic service which supports users interests.
- Because the generation coming up knows how to get what they want.
- The way we’re going to help them is to disrupt ourselves. It is our imperative. And we need it worse than they do.
- This requires breaking apart everything we do and putting it back together with the new consumer relationship in mind. Products, services, partnerships, distribution.
Thank you
Pete