The Bright Side of Tough Times
Innovation. It’s everywhere. But innovation doesn’t sell on the evening news when unemployment is at a 25 year high and yet another institution is receiving billions for trying to stay status quo. But it is what people are doing and I believe built into our DNA. When resources are scarce, we are an incredible species. It’s when resources are plentiful that we tend to get lazy and buy our way out of creative thinking.
Times are tough and I know many families are suffering, which is not a good thing. But new models for just about everything are emerging. Mother’s are inventing simpler products that are healthier for children. Food is getting healthier with less packaging. Unconferences and Camps are innovative new ways those with similar interests are coming together without any or very little financial obligation up front. The value is created during the event and as a result as opposed to the old conference model of finding all the content prior to the event and then selling it to industry. And families are downsizing and living in smaller houses, which is driving creative ways to store things.
And why is this important? It makes us happy. When times are tough, we find it easier to create a better world and help each other more. Perhaps this time we’ll carry some of this goodness into the next bubble. I hope so.
Pete
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