Mastering Mobility
As a golfer I love the Masters. Allright, I could do without the piano and violin music on CBS. And as founder of the Washington iPhone/Android/Smartphone developers and marketers group I am also interested in the mobile applications market. When looking up scores today on the Masters website I immediately noticed a prominent ad for the iPhone Masters application which makes it easy to follow the action in real-time (sans music!). I think this is an interesting development that might not get that much attention. The target audience for the Mastes is a middle-late aged male who is likely to be the CEO or executive at his company. I would guess that many in this market segment don’t currently understand the value of the mobile applications space. Perhaps after they download the Masters application they will. I wonder how many developers are going to called into the big bosses office this coming week to answers questions about how “XYZ” company can get their applications to work on the iPhone or other platforms. Okay, back to the fake chirping birds….
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