The Triple Bottom Line
Jeff Erickson*, Sr. Editor at Oracle Publishing and writer of the blog, Tech Spectator, points out this term which was used by Indie Energy CEO Daniel Cheifetz. See my Feb 26th entry for reference.
Searching on this term quickly explains why Dan and many other green energy CEOs have made the term (or soon will be) part of their regular vocabulary. Wikipedia’s opening two sentences: “The triple bottom line (or “TBL“, “3BL“, or “people, planet, profit“) captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological and social. ”
The concept is very appealing. I can imagine a venture capitalist shrinking in their chair when they hear it, however. Which gets back to the CEOs who need to know when to use it. When: In proposals for projects that are government funded, part of the stimulus package and when giving presentations to multiple stakeholders. When not to: To investors or in board meetings where only one bottom line will still matter.
*Yes we’re related, best brother ever.
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